The Process

Archetypal Deconstruction strips away surface-level narratives to reveal the fundamental patterns governing someone’s strategic behavior.

What Gets Deconstructed

• Public Narrative: The story they tell about themselves
• Core Archetype: The deeper pattern driving their decisions
• Strategic Tensions: Internal conflicts between competing values
• Blind Spots: What they systematically cannot see about themselves

Real-World Application

The Investor Case: Zero Touch profile titled “The Alchemy of Sovereignty” deconstructed a German businessman’s public persona, revealing his core pursuit of “purpose over profit.” His response: “I’ve actually waited years for this.”

The deconstruction provided a mirror so accurate it articulated what he’d been pursuing his entire career but couldn’t name himself.