The Universal Principle
Truth Extraction is the core process behind all value creation: discovering the fundamental, often hidden truth about a problem before attempting to solve it.
What Gets Extracted
- Market Truth: The real customer need buried under surface complaints
- Human Truth: The authentic drivers behind someone’s decisions
- Technical Truth: The optimal solution path before development
- System Truth: The hidden patterns governing complex behavior
The Method
Truth Extraction eliminates:
- Assumptions (“We think customers want X”)
- Hypotheses (“Let’s test if Y works”)
- Hallucinations (AI and human self-deception)
What remains is unanfechtbare Wahrheitâindisputable reality that serves as the foundation for guaranteed success.
Real-World Application
SSTPâą Example: Truth Extraction revealed that effective negotiation training isn’t about “courses”âit’s about military-grade drilling. This insight generated an entire business model in hours.
The value isn’t in building faster. It’s in building the right thing, first time, every time.