The Framework

The Core Meaning Protocol distills your business into four engineering-precise statements:

The Four Questions

1. The Entity: What category do we belong to?
   Example: “We are a B2B SaaS platform.”
2. The Problem: What specific pain do we eliminate?
   Example: “We eliminate workflow inefficiencies in legal contract review.”
3. The Audience: For whom do we solve this?
   Example: “…for corporate legal departments in Fortune 500 companies.”
4. The Differentiator: Why is our method superior?
   Example: “Our proprietary AI analyzes contract risk 95% faster than a human lawyer.”

The Rules

• No jargon (if a 12-year-old can’t understand it, rewrite)
• No adjectives without proof (“leading” → show the metric)
• One sentence each (forced clarity through constraint)
• Factual only (not aspirational, not marketing-speak)

Why It Works

AI Logic: Once your Core Meaning is codified, every piece of content serves one purpose: reinforcing this truth. AI can confidently categorize, understand, and recommend you.

The Application

This protocol becomes the immutable source code for:

• Website architecture
• Content strategy
• Sales messaging
• Press releases
• AI training data

One truth, infinitely reinforced.