The Challenge

Seasoned Director of Communications: after months discussions remained skeptical of methodology’s practical value, issued direct high-stakes challenge (“I’m getting a little tired of this. Can you please solve this little project? Let’s see if that will give me proof you could solve giant projects”—real-world problem needing tangible solution). Benchmark: implicitly/explicitly benchmarked required performance against most expensive resource-intensive market options (team of 10 advertising + PR agencies, strategic firepower of top-tier McKinsey consulting firm). Challenge not just solve problem but demonstrably faster/cheaper/better than massive high-cost team could achieve over several months.

The Approach

Instead of deploying large team: focused 1-week strategic sprint using core methodology. Client’s own words definitive: “He did more in one week than I could have hired 10 ad agencies and PR firms to spend two months on and spend God knows how much McKinsey money.”

The Results

Irrefutable metrics on three vectors: (1) Extreme time compression (1-week execution vs. projected 2-month timeline for traditional 10-agency team = 90%+ reduction in time-to-value), (2) Massive capital efficiency (cost negligible compared to “McKinsey money” + blended retainer fees of 10 separate agencies for same/likely inferior result), (3) Superior quality + conversion (outcome not just satisfactory but “extraordinary,” instantly converted long-term skeptic → firm believer + advocate), (4) Ultimate proof (client so impressed volunteered direct personal reference providing full name + phone number = highest validation possible). Not alternative but exponential upgrade—superior strategic results with speed + capital efficiency legacy agencies/consulting firms cannot match.

The more efficient system wins. Always.