The Challenge

Exceptionally gifted coach + intuitive healer: possessed profound ability creating radical life-altering shifts for clients—methods so effective could identify/resolve core issues even most famous high-ticket coaches (charging upwards $5,000/hour) had missed. By all measures “broccoli” in world buying “Coca-Cola”—immensely valuable + healthy but completely lacking packaging/marketing/distribution system making it desirable. Frustrating paradox: despite having “product” unparalleled quality business unstructured, described approach as “throwing darts against wall” lacking clear packaged offer. Communication style while deeply authentic to him misaligned with high-value individuals sought to serve—inviting people to “incredible party” but sending invitations “like it’s five-year-old’s birthday party.”

The Approach

Old identity “The Brilliant Misfit”: operated rooted in subconscious rejection of very systems + archetypes needed engaging to succeed at highest level (content over frame = believed having best product only marketing needed, rejection of “Ruler” archetype = admitted judging/rejecting powerful system-oriented leader meaning unconsciously rejecting that powerful strategic part of himself limiting ability operating in their world, speaking wrong language = attempts authentic to own operating system but completely foreign to “Rulers” wanted reaching rendering genius invisible). Collaboration with Simon Markus not about changing core gift but building right “frame” around it—shift perspective from simply being coach → strategic communicator speaking language of power + influence. Key breakthrough: frame more important than content. (1) Introducing archetype-based communication (learned “Rulers” operate in separate universe with own rules/language/professionalism symbols), (2) “Data Room” principle (pivotal insight: difference sharing information in Google Doc vs. secure professional “Data Room”—same information when presented high-status frame perceived credible + valuable, low-status frame = focus shifts to flaws/imperfections, became powerful metaphor for entire business), (3) Deconstructing target (demonstrated how analyze core motivations + insecurities of target “Ruler”—prominent personal growth industry leader, uncovering target’s foundational story = misunderstood creative employee who built marketing empire proving worth, developed precise strategy bypassing corporate armor speaking directly to vulnerable core).

The Results

Monumental shift—conversations “expansionary” felt like “being at beginning of something monumental.” Transformed from “The Brilliant Misfit” into “The Strategic Sage”: integrated power (welcoming + understanding “Ruler” archetype integrated that strategic powerful part of himself allowing navigate high-stakes environments with confidence), strategic clarity (moved from “throwing darts” → possessing clear data-informed game plan designing offer + approaching ideal clients, now had tools translating intuitive genius into language of results + data “Rulers” understand), authenticity through alignment (ultimate breakthrough: true authenticity not just being yourself but understanding reality of person speaking to + aligning communication with their world, learning speak their language = own message finally heard/valued/respected). Now possesses framework packaging genius commanding attention + respect allowing bring transformative work to leaders + influencers creating greatest world impact.

The more efficient system wins. Always.