The Challenge
Leader in field: entrepreneur’s common nightmare—primary email marketing platform (Klick-Tipp) = tangled web of overly complex non-working rules, campaigns broken/follow-ups missed/system so confusing neither she nor team could fix. Real-world consequences: stagnant sales (2,000+ sales page clicks = single sale to someone outside immediate circle), wasted potential (LinkedIn network thousands professionals including ideal potential clients sitting dormant), overwhelm + frustration (spending valuable time troubleshooting technology instead of focusing on expertise + serving audience).
The Approach
Two-part strategy replacing chaos with clarity + predictable results: (1) Rebuilding automation engine (completely re-architected email funnels, stripped away convoluted error-prone “if-then” logic replaced with clean linear robust automation sequence ensuring every new customer seamless logical journey, migrated to new payment processor Copecart ensuring flawless integration with email system = frictionless buying experience), (2) Archetype Method for client acquisition (true game-changer: proprietary strategy activating dormant LinkedIn network, not inefficient manual outreach but system rooted in psychological archetypes—Analysis + Mapping: analyzed 3,500+ contacts mapping 12 primary human archetypes distribution strategically identifying group most likely resonating with high-value offerings; Hyper-efficient outreach: team equipped with playbook identifying prospect’s archetype <15 minutes using profile clues then deployed pre-approved tailored messages speaking directly to specific archetype's motivations/values/communication style; High-ticket filtering: outreach strategically designed not just for response but filtering clients ready investing in significant transformational packages €10,000+).
The Results
12x efficiency gain (qualifying + contacting potential client process reduced from intensive 3-hour manual analysis → streamlined 15-minute task), predictable lead flow (from initial target group just one archetype ~291 contacts system projected generating 24 highly-qualified meetings), high-value sales (conservative close rate 1 in 3 = initial campaign projected securing 8 new high-ticket clients fundamentally changing company revenue trajectory). Replaced complexity with clear effective system—broke through growth ceiling giving freedom to scale impact without technology bog-down.
The more efficient system wins. Always.