The Challenge

Digital operations/strategy consultant early adopter of AI business analysis platform (analyzes website, identifies problems, defines audience, generates strategy): recognized immense potential but hit UX issues. No undo button (one-way onboarding, can’t revise “now to start over”), confusing language (developer-centric “Generate business problems” = user misunderstanding), no autosave (risk losing input), redundant illogical flow (same info multiple times, repetitive loop). Genius machine held back by frustrating UX.

The Approach

Rapid user-centric iteration embracing expert feedback: (1) Navigational freedom (clickable onboarding steps, autosave prioritized), (2) Human-centric language (“Sophie has generated…” clarifies AI as partner not command-waiting tool), (3) Streamlined workflow (remove redundant steps, logical progression respecting time/attention), (4) “Business-in-a-Box” upsell (new feature: auto-generate website copy/marketing content based on analysis “Do you want to update your website?”).

The Results

Dramatically accelerated client onboarding (hours → minutes of research/interviews/analysis), enhanced value proposition (faster, efficient, data-backed strategy = competitive advantage), scalable business model (removed consultant as bottleneck, more clients without sacrificing quality), new productized service (AI-generated website content = high-value diversified revenue, increased lifetime value). From insightful overburdened consultant to tech-enabled strategic operator.

The more efficient system wins. Always.