The Challenge

Fitness coach for 40+ professionals: WordPress site dependent on plugins (clunky, slow, vulnerable), lack of control (at mercy of third-party developers), security vulnerabilities (prime hacker target), unable to scale for sophisticated client experiences.

The Approach

Transition to custom-coded web app: integrated functionality (no plugin patchwork), true ownership (own the code), superior security (unknown to hackers), modular development (quiz system, automated calendar integration, in-app mockup generator).

The Results

Empowered control (owner not tenant), enhanced user experience (faster, cleaner, personalized), long-term scalability (supports future vision without technical debt). From coach with website to fitness architect with platform built for future.

The more efficient system wins. Always.