The Challenge

Universal B2B sales killer: unmotivated administrative gatekeepers blocking access to decision-makers. Feature-focused pitches processed as “another gringo with a weird thing.”

The Approach

SMO system built psychological profile of disengaged gatekeeper. New “Good News Protocol” script: “I’m bringing good news for your boss—3 US investors looking for real estate.” Stripped technical jargon, focused on money keywords, transferred responsibility to gatekeeper.

The Results

90%+ decision-maker access rate (up from <25%). Gatekeepers became eager facilitators instead of blockers. Scalable, AI-powered system deployable to any market.

The more efficient system wins. Always.