The Challenge
Respected holistic health expert (trainer + founder unique therapeutic modalities): entrepreneur’s classic trap—despite deep knowledge + successful programs portfolio business not generating necessary revenue, personal cost unsustainable. Revenue crisis (€5K instead €35K quarterly target “have to go back to my practice… otherwise tax office will shut me down”), overwhelming workload (grueling hours including terminally ill patient sessions until midnight “honestly can’t keep this up in long run”), sales friction (attempts felt forced/ineffective, trying close deals “between door and angel” in stressful situations not working for high-value offerings), marketing misalignment (efforts not resonating: tried cold calling alternative practitioners with no success “They just hang up,” online presence not capturing right audience), product proliferation (website offered too many small low-priced products = confusion failing communicate true value of core high-transformation programs). Caught in vicious cycle: financial pressure → time-consuming clinical work → no energy for strategic focus fixing underlying business problems.
The Approach
Simon Markus engaged not just as marketer but strategic partner. Recognizing urgency proposed radical shift: away from low-ticket high-effort activities → streamlined high-value B2B model. (1) Identifying high-value opportunity (validated key network insight: significant B2B opportunity—German law requires employers proactively care for employees’ health, flagship program “Vital Spine” perfect fit for corporate wellness market, shifted target from individual practitioners → companies where budgets larger + need legally mandated), (2) Precise high-leverage marketing strategy (instead ineffective cold calls: direct heart-centered email marketing campaign targeting right decision-makers “bosses,” approach endorsed by industry leaders designed respectful of recipients’ time building authentic connections, key = leveraging clean segmented practitioner + company list ensuring message relevant + targeted), (3) Streamlining product suite (eliminate confusion focus on profitability: website simplified featuring only 3 high-value flagship programs, eliminate “nice-to-have” distractions using smaller courses as limited-time “highlight” promotions creating urgency/scarcity, re-packaging for higher value adding community support + higher price point e.g. €1,000 → premium reflecting true transformational value).
The Results
Clarity + confidence (validation from industry leaders + clear actionable steps = confidence pursuing new more profitable direction), scalable model (focusing B2B + high-ticket = model scaling without requiring trading more time for money), authentic positioning (new strategy allowed leaning into strengths as powerful heart-centered leader, powerfully declared about stage presence “I don’t need a power song. I am the power song”). Engagement provided strategic clarity + tactical roadmap breaking burnout cycle—focusing energy on highest-leverage activities now positioned not only meet financial goals but build sustainable business truly reflecting expertise + passion. From overwhelmed practitioner to empowered CEO.
The more efficient system wins. Always.