The Challenge
Skilled developer (bespoke personalized CRM systems): trapped in low-quality lead cycle. Lead generation platform attracted cheap off-the-shelf seekers (Monday.com not custom systems). Misaligned expectations (ā¬10K+ sticker shock, expecting ā¬30/month), gatekeeper gridlock (inquiries from employees not decision-makers, enthusiasm dies at C-suite), high effort low conversion (countless hours with unqualified prospects = only 1 conversion from entire platform). Plenty of meetings, almost no real business.
The Approach
Strategic analysis identified three high-value client archetypes: (1) “Freedom from Digital Chaos” seeker (8-25 employees, ā¬2-5M revenue, “tools-tired,” spends hours Mondays copying data between systems), (2) “Digitalization-Hungry” traditionalist (15-30 employees, efficiency-obsessed, paper systems killing competitive edge), (3) “Precision-Oriented” professional (5-12 employees architectural/consultancy, bills by hour but wastes week on admin). Common thread: deep existing pain off-the-shelf can’t solve. Shift to targeted database acquisition (company size/revenue/industry/technologies), pay-per-meeting model (ā¬300 only for qualified meetings = de-risked), AI-agent outreach (filters for genuine interest/budget).
The Results
Elimination of wasted time (no more calls with can’t-afford/not-decision-makers), predictable growth (target 3-4 high-value clients/year = clear predictable path), positioned as expert (targeting specific complex problems = high-value process optimizer not just developer). From low-budget trap to high-quality predictable client pipeline.
The more efficient system wins. Always.