The Challenge

Time cost of high-level strategy: client (high-level strategic consultant) operates in world where time most valuable + scarcest resource—work involves advising C-level executives on market entry/strategic partnerships/navigating complex political + regulatory landscapes. To be effective needs deep nuanced understanding of key players involved (motivations/conflicts/unspoken goals). Traditionally this insight level required weeks manual research/interviews/analysis by team human experts—process slow/expensive/often based incomplete information. Client needed way dramatically accelerating this process without sacrificing (ideally while increasing) depth + accuracy of strategic insights—looking for tool providing decisive advantage in high-stakes negotiations + strategic planning. “To present something like this is probably best argument for taking closer look… what kind of tool would he actually need where he spends lot of time, or other people who work for him, that could be streamlined with this?”

The Approach

20-minute Strategic Persona discovery: consultant Simon Markus introduced proprietary AI system designed creating “Strategic Persona”—instead generic market profile system analyzes person’s digital footprint (LinkedIn profile) generating deep psychological + strategic analysis in fraction of time. “Aha!” moment = consultant provided client with Strategic Persona analysis of himself—in just 20 minutes system produced profile client described as “very accurate” + “very helpful” recognizing captured core professional identity (focus on big picture + collaborative approach). To quantify breakthrough system itself asked estimate time required for team human experts producing comparable analysis—estimate: 3-6 weeks. Staggering 99.9% reduction in time demonstrated undeniable leap in efficiency + value. Strategy from demonstration → new business vertical: (1) “Persona as foot-in-door” (client immediately identified Strategic Persona power as ultimate conversation starter—by providing persona analysis for potential high-level contact like former Manpower Germany head meeting could bypass months relationship-building immediately demonstrating tangible undeniable value), (2) Automating insight engine (system being automated to point where user could simply input LinkedIn profile URL receiving complete Strategic Persona analysis in under 3 minutes transforming service from consultant-led process → scalable productized tool), (3) Targeted lead generation + productization (plan = launch as paid upfront service: potential clients pay fee/enter LinkedIn URL/receive invaluable strategic asset—not only generates immediate revenue but serves as perfect lead magnet for client’s broader high-ticket consulting services).

The Results

New paradigm in strategic consulting: client now equipped with tool fundamentally changing economics of strategic consulting—can now prepare for high-stakes meetings with insight level previously unimaginable in such short timeframe. Massive time + cost savings (what took weeks now takes minutes freeing client focusing high-level strategy rather than low-level research), powerful new service offering (has new scalable highly profitable service offering network immediately differentiating from any other consultant), enhanced credibility + authority (by presenting these analyses instantly establishes as forward-thinking strategist with access cutting-edge tools making advice + insights even more valuable). Collaboration not just optimized process but created entirely new value category for client + elite clientele positioning at absolute forefront of industry.

The more efficient system wins. Always.