The Challenge

Spinal health specialist hitting wall: target market (therapists) digitally savvy and unreachable via cold calling. Missing time-sensitive opportunities: corporate budget cycles (September deadline) and €200 “Health Hundred” subsidies (October launch).

The Approach

Three-phase B2B pivot: (1) Hospices/care homes for budget approval, (2) Swiss practitioners with local phone numbers, (3) Corporate wellness campaign timed with government subsidies. Positioned “Vital Spine” as zero-cost corporate package using dual subsidies.

The Results

Diversified revenue streams, scalable bulk sales model, strategic timing captured predictable buying cycles. From practitioner-by-practitioner grinding to company-wide deployments.

The more efficient system wins. Always.