The Comparison
Traditional Approach:
- 10 advertising/PR agencies
- McKinsey-level consulting fees
- 2+ months timeline
- Unpredictable results
Strategic Persona Approach:
- Single focused intervention
- Fraction of the cost
- 1-week timeline
- Predictable, superior outcomes
Client Quote: “He did more in one week than 10 agencies would spend two months on and God knows how much McKinsey money.”