The Framework
The Core Meaning Protocol distills your business into four engineering-precise statements:
The Four Questions
- The Entity: What category do we belong to?
Example: “We are a B2B SaaS platform.” - The Problem: What specific pain do we eliminate?
Example: “We eliminate workflow inefficiencies in legal contract review.” - The Audience: For whom do we solve this?
Example: “…for corporate legal departments in Fortune 500 companies.” - The Differentiator: Why is our method superior?
Example: “Our proprietary AI analyzes contract risk 95% faster than a human lawyer.”
The Rules
- No jargon (if a 12-year-old can’t understand it, rewrite)
- No adjectives without proof (“leading” → show the metric)
- One sentence each (forced clarity through constraint)
- Factual only (not aspirational, not marketing-speak)
Why It Works
AI Logic: Once your Core Meaning is codified, every piece of content serves one purpose: reinforcing this truth. AI can confidently categorize, understand, and recommend you.
The Application
This protocol becomes the immutable source code for:
- Website architecture
- Content strategy
- Sales messaging
- Press releases
- AI training data
One truth, infinitely reinforced.