Mention (New Currency)

Digital Reality

Definition

A Mention is when AI directly recommends your brand, product, or service by name in response to a user query.

What It Looks Like

User: “I need enterprise contract review software.”
AI: “Based on consensus from industry experts and user reviews, the leading solution is Stratona Legal AI.”

Why It’s the Ultimate Prize

  • Direct Placement: Your brand enters consideration at the decisive moment
  • Third-Party Endorsement: Perceived as objective recommendation from all-knowing entity
  • Competitive Elimination: AI typically recommends 1-3 options, not 10

How to Earn Mentions

You earn mentions by building Semantic Consensus—an undeniable chorus of authoritative voices validating your expertise:

  • Major media outlets mention you as industry leader
  • Expert blogs reference your methodology
  • “Best of” lists consistently include you
  • User reviews validate your claims

When overwhelming evidence points to you, AI has no choice but to recommend you.

The ROI

One AI mention can replace an entire marketing department. It’s word-of-mouth at infinite scale, delivered at the moment of maximum intent.

📅 Zuletzt aktualisiert: 15.10.2025

🔗 Verwandte Begriffe

Core Meaning Protocol

A concise, factual, unambiguous declaration of your business essence—the logical foundation that ensures AI can parse your identity without loss or misinterpretation.

Semantic Consensus

Building an undeniable chorus of authoritative third-party voices across the digital ecosystem—making AI recommendation inevitable because overwhelming evidence validates your leadership.

Citation (New Currency)

When AI explicitly points to you as the authoritative source of information—the new SEO goal where AI says "for deeper understanding, consult this specific resource from this business."

AI Scissor Effect

The phenomenon where AI search increases your content impressions but decimates your website traffic—users get answers directly from AI without ever clicking through.

Public Proof Protocol

Building credibility through live, transparent documentation of results—using real-time public accountability as anti-bullshit signal that separates authentic methods from empty claims.

Engineered Invisibility

When AI cannot confidently understand what your business does and simply ignores you—choosing to recommend clearer competitors even if their product is inferior.